This book was created for an advertising class at Ithaca College. A group of five students researched the brand and potential target audience, developed a tagline and incorporated it into a multi-media advertising campaign. The project ended with a mock presentation to the client.
Infinitely Yours is a personal business formed by an Ithaca College student who knits infinity scarves for sale. The logo was created to incorporate the infinity theme and uses the colors of the creator's first sold scarf. Logo is used on the Facebook page, which is primarily used to generate interest, awareness, updates on new colors and patterns and sales, and on the tags used to package the scarves prior to being sent and delivered to clients.
Tools Used: Adobe Illustrator.
Created: October 2014
Ithaca College National Residence Hall Honorary Logo
Ithaca College National Residence Hall Honorary is a college chapter of a national organization for students who are involved in residential life. As Director of Advertising and Public Relations of ICNRHH, a new logo was suggested to replace the old, low-quality and poorly designed for multi-purpose use. The design incorporates the official Ithaca College colors and the rectangle aludes to the four pilliars that ICNRHH focuses on.
Tools Used: Adobe Photoshop.
Created: April 2014
JetBlue Media Plan Book
Book Layout and Design
This simulated media plan was completed for a media planning class. A group of four Ithaca College students worked together to research demographic and target audience information, develop media for a theoretical advertising campaign and put it all together in a designed book as if it were to be presented to the client.
For Metro Public Relations, in Los Angeles, California, this brochure was created for their client, Barco Escape, a multi-screen, panoramic movie format offers the ultimate immersive cinema experience. The brochure was used to educate potential consumers about the new product.
Tools Used: Adobe InDesign, Adobe Photoshop
Created: April 2015
Senior Class BBQ Poster
Poster created to advertise the first senior event for the Ithaca College Class of 2016.